Benedicts

“We want a look that’s stylish, minimal and timeless, contemporary yet could have suited any era from the last 100 years.”

Agency
We Are Whole
Project
Branding
Photography
Video
Client
Benedicts

“We want a look that’s stylish, minimal and timeless, contemporary yet could have suited any era from the last 100 years.”

I researched into typefaces dating back to early 1900’s... toying with varied combinations based on origin and purpose, but it was Korinna that grabbed me. Originally released in 1904 then being revived during the 70’s, it really fit the brief in terms of suiting any era. Owner Richard Bainbridge is english but with his wife being German it was only an added bonus that Korinna is a German typeface. It’s a serif font but it has these beautiful smooth, rounded edges and with a few modifications to give it a more modern feel it felt perfect.

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“Chuck these in the air and see what happens.”

We wanted to do a photoshoot for promotional imagery. Chef Bainbridge get's involved in a lot of editorial pieces and promotions and needed some imagery that captured his personality from his playful, sincere charm to the professional, serious side to running such a highly critiqued kitchen.

“Let's shoot a video...”

We had a few ideas of what else we could do to help promote the restaurant, a short video was suggested to show the team behind the scenes, but having never shot or edited video before seemed like a stretch too far, but it turned out ok.